Turkish perfumes are growing fast in the UK thanks to their strong performance, rich scent profiles, and competitive pricing—but importing them requires the right knowledge and the right partner. UK retailers want clear answers: Is it profitable? What paperwork is needed? How do I avoid customs delays and low-quality suppliers?

This guide by Jasmine Factory gives you the essentials: the benefits, the requirements, the challenges, and how to import smoothly—plus why many UK buyers choose Jasmine Perfume Factory as their trusted supplier.

Why Choose Turkish Perfumes for Importing to the UK?

If you’re a UK retailer or wholesaler looking for high-margin fragrance products, Turkish perfumes have become one of the strongest markets to source from. 

The appeal isn’t just cost; it’s a combination of quality, manufacturing capability, and flexible private-label options that give British businesses a competitive edge.

Here’s why Turkish perfumes stand out:

1. Strong Quality at Competitive Prices

Turkey has a rapidly growing fragrance industry with modern manufacturing processes, high-grade aromatic materials, and export-ready production standards. This means you get premium-quality scents at prices lower than France, Dubai, or Italy, giving you healthier margins in the UK market.

2. Advanced Private Label & White Label Manufacturing

Turkish factories are known for fast production and flexible MOQs, making them ideal for UK start-ups and established retailers. You can access:

• custom perfume creation
  
• personalised packaging
  
• ready-made collections
  
• scalable wholesale supply
  

This flexibility is a major advantage for UK brands looking to launch or expand quickly.

3. Consistent Supply & Strong Production Capacity

Unlike smaller boutique markets, Turkey is equipped for large-volume production with stable lead times — essential for UK retailers who need consistent stock to avoid shortages.

4. Favourable Import Conditions Compared to Other Regions

Shipping from Turkey to the UK is generally faster and cheaper than importing from the UAE or Far East. UK customs also recognise Turkish-origin goods under established regulations, making the process more predictable.

5. A Growing International Reputation for Long-Lasting Scents

Turkish perfume brands are gaining global attention for their excellent longevity and projection, characteristics that UK consumers actively look for.

If you want reliable supply, strong performance, and competitive margins, Turkish perfumes are one of the best wholesale opportunities available to UK buyers.

Is Selling Turkish Perfumes in the UK Profitable?

In short: yes — very profitable when done correctly. 

The UK perfume market is valued at over £2.4–£3 billion annually (Expert Market Research, 2025 estimates), and customer demand for long-lasting, affordable fragrances is increasing every year.

Here’s why Turkish perfumes generate strong profits for UK retailers:

1. Higher Margins Compared to European Sourcing

Turkish wholesale prices allow UK retailers to sell perfumes at strong mark-ups while still staying competitive. This gives you room for promotions, bundles, and retail flexibility without cutting into profits.

2. Strong Consumer Demand for Long-Lasting Scents

UK consumers — especially younger buyers — are increasingly drawn to bold, long-lasting fragrances. Turkish perfumes naturally excel in longevity, meaning higher customer satisfaction and repeat sales.

3. Private Label = Brand Ownership = Higher Profit

Most Turkish manufacturers, including Jasmine Perfume Factory, offer private label production. This allows you to sell perfumes under your own brand name at premium prices, creating:

• stronger brand loyalty
• better margins
• reduced competition

4. Low MOQ Makes Profit Accessible Even for Small Retailers

Many UK suppliers require high minimum orders. Turkish manufacturers offer lower MOQs, making it easier to start a product line without major financial risk.

5. Expanding Market for Affordable Luxury in the UK

Post-Brexit inflation has shifted UK buying behaviour towards value-for-money fragrances. Customers want designer-style quality at accessible prices — exactly where Turkish fragrances outperform.

Profit Summary for you as a retailer in the UK:

• Wholesale Cost (Turkey): lower
• Retail Price (UK): strong
• Demand: increasing
• Margins: excellent
• Risk: low with the right supplier
  

If you want a product that is easy to market, highly profitable, and simple to scale, connect our team via Whatsapp to arrange your order for you 

Also read: Perfume Business: Is selling Perfume Profitable?

Steps to Buying Turkish Perfumes and Fragrances Wholesale in the United Kingdom

If you plan to import Turkish perfumes into the UK for resale — whether in a shop or online. 

You must follow a set of essential steps to ensure compliance, avoid delays at customs, and build a profitable supply line. 

Here’s your full roadmap:

1. Ensure the Supplier Manufacturer is Reliable and Export-Ready

• Ask for full product documentation (ingredient list, Certificates of Analysis, batch codes).
• Confirm they supply export-grade perfumes, not small local wraps — able to handle wholesale orders and export paperwork.
• If you plan private label: ensure they accept custom branding, batch stability testing, labelling flexibility.

A trustworthy supplier in Turkey reduces risk and ensures quality from the start.

2. Register for Import-Related IDs and Prepare UK Compliance (EORI, VAT, Importer Status)

• Apply for a valid EORI number (beginning with “GB”) — mandatory for all imports from outside the UK.
• Understand that once you import perfume (a cosmetic), you become the “Responsible Person” (RP) under UK regulation — you’re legally liable for safety, compliance, and documentation. 
• Ensure you have systems in place for VAT and customs duty payments when goods arrive.
  

3. Verify that Cosmetic Products Meet UK Cosmetic Safety & Labelling Standards

• Every imported fragrance must comply with the UK’s cosmetic regulations (post-Brexit version of Regulation 1223/2009). GOV.UK+2Taobé Consulting
• Maintain a Product Information File (PIF) for each fragrance — including safety assessment, ingredient list, production batch, storage & transport conditions.
• Ensure correct labelling: English ingredient list using INCI names, UK Responsible Person address, net contents, warnings, batch number, etc.
  

4. Declare Import, Pay VAT and Duties, Clear Customs

• When goods arrive in the UK, declare them properly through customs. If total shipment value exceeds the threshold, VAT and possibly customs duty will apply. 
• Use the correct commodity codes when declaring perfume and fragrance products to ensure proper duty treatment. 
• Work with a reliable freight forwarder or customs agent if needed; this helps avoid unexpected delays or fines.

5. Inspect Quality, Test Stock, and Ensure Consistency

• Upon arrival, examine each batch for quality, packaging integrity, correct labelling, and consistency with sample batches.
• Especially for private-label orders: test a few bottles for scent, longevity, and stability before committing the full batch to sale — ensuring your customers receive high-quality product from the start.

6. Launch Your Perfume Line — Retail or Wholesale — with Compliance & Brand Positioning

• Once you confirm compliance, create marketing materials and labels that reflect quality, origin, and brand identity.
• If you’re selling under your own brand (private label), ensure the packaging and branding match legal requirements.
• Keep records of invoices, import declarations, PIF files, batch numbers and test results for at least 3 years (required for compliance and possible audits).

7. Monitor Customer Feedback & Regulatory Updates

• Track sales, returns, and customer satisfaction — especially regarding longevity, scent strength, packaging condition.
• Stay updated with UK cosmetic regulations, ingredient restrictions, labelling laws — laws evolve, and compliance today doesn’t guarantee compliance tomorrow.

By following this roadmap, you:

• Avoid legal and customs issues that could block or delay your stock
• Protect your customers and your brand reputation by ensuring safe, compliant products
• Secure higher profit margins through proper sourcing, compliance, and stable supply
• Build a reliable, scalable perfume business in the UK market with minimal surprises
  

Also read: Guide to Importing Perfumes from Turkey: Steps and Documents

Requirements and Procedures for Importing Turkish perfume wholesale UK

Importing fragrances into the United Kingdom involves strict regulatory and documentation requirements, especially because perfumes are classified as cosmetic products and alcohol-based goods. 

To avoid shipment delays, legal complications, or enforcement penalties, UK retailers must ensure full compliance before placing any Turkish fragrance products on the market.

1. UK Responsible Person Assignment

Any perfume imported into Great Britain must be placed under a UK Responsible Person (RP)—the legal entity accountable for safety, documentation, and post-market monitoring.
If you import under your own brand (private label), you automatically become the RP unless you appoint a third party.

2. Product Information File (PIF) for Each Fragrance

The PIF must include:

• Safety assessment (CPSR)
• Full ingredient list (INCI format)
• Stability and compatibility data
• Packaging specifications
• Manufacturing, storage, and batch documentation
  

UK enforcement authorities can request this file at any time.

3. Compliance with UK Cosmetic Regulations

Perfumes entering the UK must meet the post-Brexit version of Regulation 1223/2009. This includes:

• Batch codes for traceability
• Clear ingredient labelling in English
• Mandatory warnings (e.g., flammability)
• Correct net content and durability markings
  

The packaging and bottle must follow strict labelling rules before the product is sold.

4. Pre-Import Documentation Required from the Manufacturer

Turkish suppliers must provide:

• Certificate of Analysis (COA)
• IFRA compliance certificate
• MSDS/SDS (safety data sheet)
• Manufacturing declarations
• Export invoice + packing list
• Allergen breakdown (required for UK cosmetic assessment)
  

This documentation is essential for customs clearance and UK cosmetic compliance.

5. Customs Duties, VAT, and Classification Codes

Perfume products must be declared using the correct commodity codes, which determine duty percentages and VAT treatment.
Upon arrival:

• VAT is charged based on total shipment value
• Duty may apply depending on classification and trade agreements
  
• An EORI number is required to complete customs entry
  

Correct classification ensures smooth clearance and predictable costs.

6. Delivery, Storage, and Post-Market Responsibilities

Once imported, you are responsible for:

• Ensuring storage conditions do not compromise the formula
• Handling product recalls, customer complaints, or safety alerts
• Keeping records of batch numbers, import documents, and PIF files for at least 3 years
  

Failing to maintain these records can lead to Trading Standards enforcement.

If you want a supplier who provides full UK-ready documentation, compliant formulas, and export-grade production, Jasmine Perfume Factory can support your business from Turkey to the UK, ensuring every perfume you import meets legal, commercial, and quality standards.

10 Challenges and Solutions in the Imported Perfume Trade

Here is a list of the 10 most common challenges faced in the imported perfume trade and how to solve, according to our experts’ experiences in this field:

Common Challenge When Importing Perfumes	Practical Solution for UK Retailers & Importers
1. Unclear product documentation from suppliers	Work only with manufacturers who provide full UK-ready documentation: COA, IFRA cert, allergens list, SDS, and batch traceability. Jasmine Perfume Factory provides all required files for fast UK compliance.
2. Delays at UK customs due to incorrect paperwork	Ensure correct commercial invoice, packing list, HS codes, and EORI number are prepared. Partner with a supplier experienced in exporting to the UK to avoid errors.
3. Non-compliant labelling (missing INCI, warnings, RP address)	Request pre-approved label templates that follow UK Cosmetic Regulations. Add your Responsible Person details before printing.
4. Quality inconsistencies between batches	Choose suppliers with strict quality control, modern production systems, and documented stability tests. Always approve samples before mass production.
5. High MOQs that limit new retailers from entering the market	Start with flexible white-label or small MOQ private-label solutions. Jasmine offers scalable quantities that grow with your business.
6. Risk of counterfeit or low-grade perfumes entering the supply chain	Source directly from manufacturers, not resellers. Request factory registration documents and audit photos/videos to verify authenticity.
7. Shipping damage or leakage during transport	Use suppliers who ship with export-grade packaging, secure bottle sealing, and protective cartons designed for long-haul transport.
8. Difficulty predicting customer preferences in the UK market	Analyse UK fragrance trends (floral, fresh, oud blends). Request Jasmine’s best-seller reports and market insights to build a winning mixture.
9. Managing costs (duty, VAT, shipping, production)	Work with a transparent supplier that provides clear cost breakdowns and supports UK-optimised logistics, reducing unnecessary expenses.
10. Ensuring long-term supply consistency	Partner with a manufacturer with stable production capacity, raw material sourcing, and repeatable formulas to avoid stock-outs.

Want a supplier who eliminates 90% of these challenges?

At Jasmine, we provide compliant documentation, export-ready packaging, stable batches, private-label solutions, and full support for UK importers.

Also read: Buying Wholesale Perfumes with High Quality

Top Marketing and Sales Strategies for Turkish Perfumes in the UK Market

• Highlight long-lasting performance and Middle Eastern influence at accessible price points.
• Makes it easier for UK shoppers to explore without confusion.
• UK consumers judge value through bottle design and unboxing experience.
• Fragrance sampling remains the strongest conversion tool in UK retail.
• Turkish perfumes sell extremely well during gifting seasons.
• Affordable, niche influencers drive strong conversion for fragrance products.
• UK buyers associate Turkish perfumery with richness, longevity, and strong projection.
• Promote that your perfumes meet UK cosmetic regulations — this reassures retailers and buyers.
• Helps stores test before committing to larger wholesale orders.
• Short-format “scent stories” drive real demand in the UK fragrance community.
• Retailers prefer suppliers who can restock quickly without changing formulas.

Want ready-made bestsellers tailored for the UK market?

Jasmine Factory can supply curated collections, private label lines, and high-demand fragrance profiles designed specifically for UK consumer preferences.

Why Is Jasmine Perfume Factory Your Ideal Partner for Wholesale Turkish Perfume Imports in the UK?

When you’re importing perfumes into the UK, what you need most is a supplier who understands compliance, consistency, and commercial reality. 

Jasmine Perfume Factory stands out as a trusted partner for UK retailers because we deliver export-ready fragrances designed for strong performance, smooth customs clearance, and healthy margins. Our production, documentation, and logistics systems are built specifically to support international buyersو making your importing process faster, safer, and more profitable.

What makes us the preferred choice for UK businesses?

• UK-ready compliance: full documentation (COA, IFRA, SDS, allergens, batch codes).
• Flexible MOQs that support small businesses and large retailers alike.
• Long-lasting, high-performance fragrances suited to UK customer preferences.
• Private label & white label services for fully branded collections.
• Competitive wholesale pricing that protects your margins.
• Strong export logistics and secure, professional packaging.
• Consistent batch quality backed by strict QC processes.
• Natural, synthetic, or hybrid formulas tailored to your market strategy.
• Market insight to help you select fragrances that actually sell in the UK.

If you want a reliable Turkish supplier that helps you grow—not just ship boxes—Jasmine Perfume Factory is ready to support your wholesale or private-label perfume business. Reach out today and let’s build a collection that performs in the UK market.

Also read: Wholesale Perfume Supplier: Details Every Retailer to Know

Key Services Offered by Jasmine Perfume Factory

• White Label Perfume Production – ready-made fragrances you can brand and sell immediately.
• Private Label Development – fully customised scents, packaging, and branding tailored to your business.
• Natural, Synthetic & Hybrid Formulations – options to match your market positioning and pricing strategy.
• Bulk & Wholesale Perfume Supply – large-volume production with consistent batch quality.
• Export-Ready Documentation – COA, IFRA, SDS, allergens list, batch codes, and full compliance support for UK importers.
• Flexible MOQ Options – suitable for start-ups, boutiques, and large retailers.
• Premium Bottling & Packaging Services – professional filling, sealing, labelling, and boxing for retail-ready products.
• International Shipping Support – secure packaging and logistics assistance for smooth delivery to the UK and worldwide.