With competition in the fragrance market growing rapidly, traders face ongoing challenges, from sourcing innovative products to building trusted partnerships and expanding into new markets.
That’s where the Oman Perfume Show 2026 comes in. The exhibition brings together leading international and local perfume brands under one roof, offering traders a strategic platform to discover the latest trends, strike direct business deals, and drive growth.
In this guide from Jasmine, you’ll find everything you need to know about this highly anticipated event.
About the Oman Perfume Show
The Oman Perfume Show is one of the Gulf region’s premier trade exhibitions dedicated to the art and business of fragrance. Held in the Sultanate of Oman, it brings together leading brands, distributors, manufacturers, and innovators under one roof, creating a valuable opportunity for traders and businesses to connect, expand, and form direct partnerships in a market where demand for both oriental and western perfumes is rapidly rising.
The show offers an ideal environment to showcase products, launch new collections, and gain close insight into local and regional consumer trends, making it an essential event on the industry calendar.
History and Evolution
Since its inception, the Oman Perfume Show has grown significantly. What began as an initiative to support the local fragrance sector has quickly evolved into a regional platform attracting international brands and participants from across the Gulf and beyond.
Its unique strength lies in blending commercial purpose with cultural identity, which has established the event as a key annual meeting point for perfume houses, distributors, and emerging brands looking to expand into Middle Eastern markets.
Today, it stands as one of the most anticipated events in the beauty and fragrance world — both for its wide public appeal and the wealth of business opportunities it offers.
Also read: Full Guide to Scent Arabia 2025 in Bahrain
Key Information on Oman Perfume Show 2026
The Oman Perfume Show 2026 serves as a strategic platform for traders and fragrance brands alike, offering the chance to present new innovations, forge partnerships, and tap into the Gulf’s fast-growing perfume market.
Dates
The exhibition runs from 23 to 30 January 2026, welcoming visitors daily from 11:00 AM to 10:00 PM.
Venue
The event will be held at the Oman Convention & Exhibition Centre (OCEC) in Muscat, the Sultanate’s largest and most advanced exhibition venue. Equipped with world-class infrastructure and full-service facilities, OCEC provides the perfect stage for a truly international event.
Also read: IFRA Global Fragrance Summit Singapore 2025
Advantages of the Oman Perfume Show
The Oman Perfume Show gives traders and fragrance brands a powerful opportunity to grow their presence in the market, offering advantages that make participation a strategic investment:
- Specialized trade platform: Connects manufacturers, distributors, and wholesalers in one place, making it easy to strike direct deals and expand networks.
- Diverse mix of brands: Showcases both leading local names and renowned international labels, allowing exhibitors to compare products and explore collaboration opportunities.
- Targeted audience: Attracts visitors who are genuinely interested in perfumes and luxury goods, boosting potential for direct sales and effective marketing.
- Product launch potential: The perfect stage to introduce new collections or exclusive fragrances to a wide and engaged audience.
- Strong media exposure: Backed by extensive local and regional coverage, giving participants valuable publicity that strengthens brand reputation.
- Strategic location: With Muscat’s central position and accessibility across the Gulf, the show draws high participation and delivers strong regional impact.
Also read: InterCHARM Moscow 2025: Global Expo for Fragrances and Cosmetics
Why is the Oman Perfume Show a Must-Attend for Fragrance Traders?
The Oman Perfume Show offers traders the perfect mix of business opportunities and professional networking, all within a refined and industry-focused environment:
- Grow your network: Connect with manufacturers, distributors, and suppliers from across different markets, opening the door to new contracts and strategic partnerships.
- Access a targeted audience: Engage with consumers and traders from the Gulf and beyond, making it easier to test products and drive sales.
- Keep up with trends: Discover the latest movements in oriental and international perfumery, helping you adapt your offerings to evolving market demand.
- Boost brand visibility: Showcase your business at an international event that attracts strong media coverage and industry attention.
- Seal direct deals: Take advantage of a dynamic environment where you can negotiate and sell directly, improving profit margins and strengthening client relationships.
Also read: Wholesale Perfume Import: Tips for Companies and Entrepreneurs
Jasmine: A Leading Perfume & Fragrance Manufacturer with 70+ Agents Worldwide
Since 2009, we’ve been dedicated to delivering complete fragrance solutions that bring together high quality, product variety, and competitive pricing. With a network of over 70 agents across the globe, Jasmine Factory has become a trusted strategic partner for traders and distributors looking for reliable products that create real value in their markets.
From luxury perfumes to home and hotel fragrances, and even private label solutions to help you build your own brand. We provide comprehensive services covering everything from production to packaging and distribution.
Contact us today via Jasmine WhatsApp and let us help you grow your business and stand out in the fragrance industry.
FAQs About Oman Perfume Show
When will the Oman Perfume Show take place?
The event will run from 23 to 30 January 2026 at the Oman Convention & Exhibition Centre (OCEC) in Muscat.
What sets the Oman Perfume Show apart?
It serves as a unique platform that brings together both local and international perfume brands, creating opportunities to close direct deals, launch new products, and connect with a fragrance-focused audience.
Are perfume exhibitions valuable for traders?
Yes. They give traders access to a broad business network, opportunities for direct sales, and insights into emerging market trends, making them an effective way to expand business and strengthen brand presence.
