Fragrances today are no longer just about a beautiful bottle and a signature scent. They’ve evolved into a global industry that blends artistry, business innovation, and cultural connection. At the center of this growth are international trade shows that give brands, distributors, and retailers the chance to explore new trends and build meaningful partnerships. One of the most anticipated events is Notes Shanghai 2025, taking place in China this October.

This blog will walk you through the importance of the exhibition, its key features, and all the essential details about when and where it will be held. You’ll also get to know Jasmin Perfumes & Fragrances, a trusted Turkish company offering a wide range of products and services—an ideal partner for businesses looking to tap into global fragrance opportunities after the show.

Closer Look at Notes Shanghai 2025

Notes Shanghai is a premier international exhibition dedicated to the world of luxury and niche fragrances. It also serves as the official stage for the Golden Osmanthus Awards, the highest recognition in China’s fragrance industry.

The event stands out as a platform where creativity meets innovation, giving both independent and global brands the chance to showcase their latest creations. Known for its professionalism and international outlook, Notes Shanghai takes place twice a year—spring and autumn—and has become a benchmark for the niche fragrance market.

Its mission is clear: to encourage global exchange, support innovation, and build strong connections between brands, distributors, and fragrance lovers.

About the Exhibition and Its Role in the Global Fragrance Scene

Dates & Location

• When: October 16–19, 2025
• Where: West Bund International Convention and Exhibition Center, Shanghai, China

Highlights & Activities

Notes Shanghai is designed as a full-sensory experience, bringing together trade, culture, and artistry. Key features include:

• Shanghai Perfume Week: In partnership with French platform NEZ, this program offers workshops and educational sessions that bridge global fragrance culture with local creativity.
• Noses Zone: A space dedicated to independent perfumers, where visitors can engage directly with creators and discover their craftsmanship and originality.
• Golden Osmanthus Awards 2025: The official ceremony celebrating the most innovative and outstanding achievements in China’s fragrance industry.

In addition, visitors can immerse themselves in a rich sensory journey featuring fine perfumes, home and car fragrances, scented candles, and traditional incense.

Also read: China Beauty Expo 2025: Where Fragrance and Beauty Unite

Why Notes Shanghai 2025 Is a Must-Attend Event?

Notes Shanghai 2025 isn’t just another entry in the fragrance industry calendar—it’s a true gateway into one of the world’s fastest-growing markets. Held from October 16–19, 2025 at the brand-new West Bund International Convention and Exhibition Center in Shanghai, the exhibition also serves as the official stage for China’s prestigious Golden Osmanthus Awards.

Attending puts you at the very heart of the global fragrance scene—where independent perfumers meet international powerhouses and the newest blends and trends take center stage. What you’ll find:

• A first look at breakthrough brands entering the market for the first time
• Networking with distributors, retailers, and experts from 20+ countries
• Educational forums and discussions shaping the future of perfumery
• An atmosphere that seamlessly blends artistry, creativity, and commerce

For anyone seeking inspiration—or real opportunities to collaborate—this is the place to be.

And when you leave the show inspired and full of ideas, you’ll want a reliable partner to help turn those ideas into products that sell. That’s where we come in.

Also read: The World of Beauty at Cosmoprof Asia 2025: Beauty & Perfumes

Jasmine Perfumes & Fresheners: A Reliable Partner You Can Grow With

At Jasmine Perfumes & Fresheners, we started in Turkey with one goal in mind: to create perfumes and air fresheners that deliver quality and variety for different markets and customer tastes. As a manufacturer, we sell directly to distributors and wholesalers—always focusing on trust, flexibility, and long-term partnerships. Whether you’re an established distributor or just starting your business, we’re here to help you succeed.

Why Work with Jasmin?

Partnering with us isn’t just about buying products—it’s about building your business. With Jasmin, you get:

• A wide product range that adapts to your market needs
• Flexible order sizes, from small test batches to large-scale supply
• Full support if you want to launch your own brand, including design and production

Also read: How to Maximize Sales and Networking at Perfume Exhibitions 2025?

Our Brands

Over the years, we’ve created seven unique brands, each tailored to different customer profiles:

• Cavayelo: Modern scents for the European market
• Vilara: Feminine and elegant perfumes
• Jasmine Niche: A luxury line for fragrance lovers who want something unique
• Luveal: Fresh, youthful everyday scents
• Marota: Oriental classics with a modern twist
• Pure Passion: Bold, strong blends with character
• Jasmine: Our signature line, simple and timeless

From personal perfumes to home and car fresheners, our portfolio gives you plenty of options to offer your customers.

Private Label Services

Want to launch your own fragrance brand? With our Private Label service, we make it simple:

• Create a custom scent that’s truly yours
• Design bottles and packaging that fit your brand identity
• Choose the production scale that works for you—from small runs to big volumes

This way, you can put your name on quality products without worrying about the manufacturing process.

Why Choose Us?

• Direct manufacturing = wholesale prices + consistent quality
• Wide variety to serve different markets
• A partnership approach focused on your long-term success

Ready to take the next step? Contact us on WhatsApp today and let’s start building a partnership that helps your business grow in the fragrance world.

FAQs About Notes Shanghai 2025

What is Notes Shanghai 2025?

It’s a premier international fragrance exhibition and the official stage for China’s prestigious Golden Osmanthus Awards. The event brings together global and independent brands while promoting international exchange in the perfume industry.

Who can attend Notes Shanghai 2025?

The show is tailored for professionals—distributors, retailers, manufacturers, and independent perfumers—as well as fragrance enthusiasts eager to explore the latest innovations.

What makes Notes Shanghai 2025 different?

Notes Shanghai stands out for its exclusive focus on perfumery, its status as the official exhibition of the Golden Osmanthus Awards, and its strong lineup of forums, workshops, and educational sessions.

Is Notes Shanghai 2025 a good platform for startups?

Yes. The exhibition offers new and emerging brands the chance to showcase their work and reach a wide audience of professionals and distributors.