In Saudi Arabia, the largest market among Gulf countries, the success of establishing or trading a perfume brand hinges primarily on mastering the art of partnership. Securing a wholesale perfume supplier that combines globally documented quality with a precise understanding of Saudi logistical challenges is the primary criterion.

In this article, we will discuss the importance of importing perfumes wholesale from Turkey and treating it as a strategic supply hub, the required requirements and conditions for import, and how you can achieve distinction in the Saudi perfume market, especially if you partner with Jasmine Factory.

How big is the Saudi perfume market?

The Saudi Arabian market is the largest and fastest-growing in the region, characterized by high consumer spending on luxury goods. Its size reached approximately $1.9 billion USD in 2024. This growth is driven by the increasing interest in personal care and a culture that favors luxury fragrances, which blend Oriental authenticity with Western fashion trends.

Future projections highlight significant opportunities, with the market value expected to reach $2.7 billion USD by 2033, reflecting a Compound Annual Growth Rate (CAGR) of 3.9%. Such figures confirm that the Saudi perfume market represents an excellent investment opportunity due to the large volume of demand and the strong cultural connection of perfume within the local society.

Is the Fragrance Market in Saudi Arabia Profitable and growing?

Based on the figures we previously mentioned, the wholesale perfume import market into Saudi Arabia is one of the most profitable and booming in the region. The reasons lie in:

• Constant and Sustained Demand: Perfumes and air fresheners here represent a part of daily necessities and gifting occasions, rather than just seasonal luxuries.
• High Purchasing Power: Driven by the elevated level of individual income, which boosts spending on luxury products and high-quality perfumes.
• Projected Growth: Economic indicators confirm the continued steady growth of the sector until the end of the current decade.
• Diverse Channels: Spanning traditional retail outlets and rapidly growing e-commerce stores through which you can market your products.

The perfume trade allows you to capitalize on this prosperity, especially when relying on a supplier like Jasmine that adheres to Saudi quality standards. We guarantee you a growing trade and profits in the Saudi perfume market. Just contact us to get started.

Also read: Learn How to Import Fragrances in Bulk to the UAE

The Importance of Wholesale Perfume Import from Turkey to Saudi Arabia

Importing wholesale perfumes from Turkey, especially from leading manufacturers like Jasmine, offers an added value that is difficult to find in other markets, observable in the following aspects:

• Quality Compliant with Saudi Specifications: Turkish products adhere to European quality standards (ISO), simplifying the process of conforming to the requirements of the Saudi Food and Drug Authority (SFDA).
• Reduced Logistical Costs: Due to the geographical proximity between Turkey and the Kingdom, which lowers sea freight costs compared to longer distances.
• Speed of Supply to the Market: The timeframe for the arrival of wholesale perfume shipments is shorter, reducing waiting time and improving inventory management.
• Product Diversity: Turkish factories offer a wide blend of Oriental and Western scents, meeting the diverse preferences of the Saudi consumer.
• Competitive Wholesale Prices: Benefiting from relatively lower production costs in Turkey allows you to secure a higher profit margin in the Saudi market.

How to be unique in the Perfume Market?

Here are the most prominent strategies that grant you genuine distinction:

• Offer a unique fragrance formulation with superior longevity that surpasses common concentrations available in the market.
• Develop a luxurious visual identity and design exclusive packaging that enhances the perceived value of the product.
• Create inspiring stories and narratives linked to each fragrance to establish a deep connection with the consumer.
• Diversify distribution channels to include exclusive physical stores and high-end e-commerce platforms.
• Specialize in a specific market segment (Niche) to establish a clear authority in an unsaturated field.
• Build a brand based on transparency and quality documentation through international and local certifications.
• Provide specialized customer service that offers the client guidance on selecting the most suitable perfume for their occasion or personality.
• Choose a manufacturing partner like Jasmine who guarantees you technical support and flexibility in designing and modifying formulations.

Also read: Why Importing Perfumes and Fresheners from Turkey?

Requirements for Wholesale Fragrance Import into Saudi Arabia

The process of wholesale perfume import from Turkey to Saudi Arabia is strictly regulated by the Saudi Food and Drug Authority (SFDA) and the Zakat, Tax, and Customs Authority (ZATCA). Proactive adherence to these requirements guarantees your shipment arrives without delay.

1. What is the pre-shipment procedure?

• Commercial Registration: You must possess a valid Commercial Register in Saudi Arabia that includes the activity of trading cosmetics and perfumes.
• SFDA Account Creation: You must establish an account with the SFDA and operate through their electronic system for cosmetic and perfume products, known as eCosma.
• Product Listing (Notification): Every perfume item must be listed (notified) through the eCosma system to obtain preliminary listing approval.
• Manufacturer Accreditation: The foreign manufacturer (such as Jasmine Perfumes) must be registered in the eCosma system as an essential step for shipment acceptance.

2. What is the documentation of conformity?

• • Certificate of Conformity (CoC) via SABER: This confirms the perfumes comply with the approved Saudi Technical Regulations.

• Essential Product Certificates:

• • A detailed Commercial Invoice attested by the Chamber of Commerce/Industry in the country of origin.
  • A Certificate of Origin specifying the country of manufacture, attested by the Chamber of Commerce in the exporting country.
  • A Bill of Lading and a Packing List detailing the shipment and means of transport.
• Formula Safety: Ensuring the perfumes are free from any prohibited or restricted substances according to SFDA regulations.

3. Packaging and Labeling

• Arabic Labeling: All labels and identification marks on perfume containers must be in Arabic.
• Mandatory Data Display: Starting from the ingredients and manufacturing/expiry dates to usage warnings, if any.

Partnering with Jasmine ensures you receive compliant documentation and technical support regarding the requirements for wholesale perfume import from Turkey to Saudi Arabia. Contact our import consultant for the necessary assistance.

Costs of Wholesale Perfume Import from Turkey to Saudi Arabia

The total cost of wholesale perfume import from Turkey cannot be precisely fixed, as it depends on three main elements that are calculated based on the CIF value (Cost, Insurance, and Freight):

• Customs Duties: These typically range between 5% and 15% and are imposed on perfumes classified as luxury goods.
• Value Added Tax (VAT: A fixed rate of 15% on the total shipment value, which is mandatory according to ZATCA regulations.
• Customs Clearance Fees & Administrative Charges: Fees for customs processing and administrative procedures imposed by the Zakat, Tax, and Customs Authority (ZATCA) on commercial shipments entering the Kingdom, calculated as a small percentage of the shipment value or a fixed amount depending on its volume.

Consequently, the actual cost can be calculated as follows:

Actual Cost = CIF + Customs Duties + Clearance Fees + VAT

Jasmine can assist you in determining the overall cost, in addition to our competitive production prices which reduce your final product value. All you need to do is contact our team via WhatsApp to receive the assistance you require.

Tips for Purchasing Wholesale Perfumes

• Specify the fragrance concentration level precisely (such as Eau de Parfum or Cologne) to meet the Saudi preference for long-lasting perfumes.
• Ensure the integrity and quality of the shipment’s containers and packaging so the product arrives in excellent condition after international shipping.
• Review international and local conformity certificates, and obtain documentation for perfume registration in the Saudi eCosma system.
• Analyze the total prices (CIF) compared to the wholesale price (FOB) to accurately calculate the actual cost per unit.
• Inspect perfume samples from the actual production batches, not just marketing samples, to ensure quality consistency.
• Clarify the agreed-upon payment mechanisms and the factory’s production timeline to avoid any delays that obstruct the wholesale perfume import process.
• Document the intellectual property rights for your custom packaging design if you decide to request product customization.
• Choose a customs clearance agent who understands the Saudi Food and Drug Authority (SFDA) requirements to minimize release time.

Also read: 6 Tips for Starting to Import Perfumes and Fresheners from Turkey

Advantages of Importing Fragrances from Jasmine Factory

Your partnership with Jasmine Factory in Turkey grants you a strong competitive advantage in the wholesale perfume market in Saudi Arabia. Direct import from our factory eliminates intermediaries and ensures you maintain complete control over product quality and costs. Partnering with us means:

• Strict Quality Commitment: Our products are manufactured according to European Quality Standards and ISO Certifications, which significantly simplifies the process of compliance with the Saudi Food and Drug Authority (SFDA).
• Extensive Export Experience to the KSA: We possess full knowledge of Saudi customs clearance requirements, reducing the risk of shipment delays or rejection upon import.
• Full Product Customization: You can request exclusive packaging designs or develop proprietary fragrance formulations specifically tailored to the Saudi consumer’s taste, thereby enhancing your brand’s distinction.
• Competitive and Transparent Wholesale Pricing: We offer direct factory pricing, which cuts down on additional costs and intermediaries, ensuring you receive the best value for your bulk perfume products.
• Guaranteed Scent Longevity: We utilize fragrance oils with high concentrations, ensuring the perfumes remain potent for extended periods, a feature highly sought after by the Saudi consumer.

Jasmine’s Wholesale Fragrance Portfolio

1. Core Fragrance Collection

• Fine Fragrances: A wide selection of men’s and women’s perfumes, including the high concentrations (Eau de Parfum) required to ensure longevity. Includes the factory’s in-house brands such as Jasmine Niche and VILARA.
• Pocket Perfumes: Products specifically designed to be easy to carry and use, distinguished by their elegant packaging, making them ideal for quick-sale points.
• Custom Perfumes (Private Label): We provide a complete manufacturing service for your brand, starting from the exclusive scent formulation development to the final packaging design.

2. Home and Body Fragrance Products

• Room and Office Air Fresheners: Includes Reed Diffusers and large spray containers to provide a sustained scent for indoor spaces.
• Linen Sprays and Mists: High-quality sprays specially formulated for use on fabrics and furnishings, featuring safe compositions that do not leave stains.

Our vision for our clients is different; they are partners and part of the larger Jasmine family. Therefore, we care that your brand is the most distinguished among your competitors. Contact us to make our expertise the first step toward your success.