The demand for Turkish products, particularly perfumes, is at the top of the import and purchase list in Saudi Arabia and the Gulf countries. The quality and authenticity that these products are known for are widely recognized.
In today’s article, we will focus on the import aspect of Turkish products, covering the steps involved in importing, the best products to importing from Turkey that suit the Gulf market, and the benefits you gain when you import perfumes from Turkey. Additionally, we will introduce you to our store, Jasmine for Perfumes and Fragrances —one of the leading online shopping platforms for Turkish products.
The Saudi and Gulf markets are witnessing a growing demand for Turkish products, especially following the improvement in political relations between Turkey and the region’s countries in recent years. According to data from the Turkish Statistical Institute (TÜİK), Turkey’s exports to Saudi Arabia increased from $1.1 billion in 2021 to $2.1 billion in 2023, marking a 90% growth. Additionally, the total trade exchange between Turkey and the Gulf countries soared to $10 billion in the same year, according to the Turkish Exporters Assembly (TIM).
Turkish products are strengthening their presence in Saudi Arabia and the Gulf, thanks to well-planned economic alliances and competitive quality. However, sustained success requires overcoming political and marketing challenges. With the ongoing momentum of Vision 2030 driving the import sector, the region remains a dynamic hub for Turkey’s global economy.
The import process from Turkey to the Gulf region follows stages that vary depending on the selected products for import. Products like perfumes may require additional considerations during the import process, such as packaging and health certificates to ensure the product’s safety during shipping.
If you’re a business owner looking to import Turkish products, this section is for you. We’ll focus on the steps and procedures involved in ensuring a successful and profitable import process from Turkey to the Gulf.
Start by identifying the products that meet the needs of the Gulf market. Research reliable suppliers, either through online platforms or by visiting Turkish trade shows and markets.
Gather all necessary documents, such as the commercial invoice, certificate of origin, bill of lading, quality certificates, and any specific import permits required.
Ensure the products meet the health and customs standards applicable in Gulf countries.
Engage with suppliers to negotiate prices, payment terms, and delivery conditions.
It’s advised to draft a clear contract outlining all agreed terms to avoid any future disputes.
Choose the appropriate shipping method (air, sea, or land) based on the shipment size, product nature, and time costs.
Work with experienced shipping companies to facilitate customs clearance and delivery to the customer’s doorstep.
Once the shipment arrives in the Gulf, submit the required documents to the customs authorities and pay the applicable fees according to local regulations to receive the shipment.
However, it’s important to consider the nature of the product you’re importing, as certain products may require adjustments in the import process. For example, when importing perfume products, the procedures are slightly different. Here’s more about it.
Do the Import Procedures Change When Importing Perfumes?
Yes, the procedures for importing perfumes and their products differ for several reasons:
Read Also: Guide to Importing Perfumes from Turkey: Steps and Documents
Now, we reach the most important question: How do you choose the right products for the Gulf market? Importing products won’t bring the expected benefits if you select items that are not suited to the Gulf market.
Choosing the right products for the Gulf market requires a comprehensive market study, a deep understanding of consumer needs and preferences, testing the idea before launch, and establishing an effective digital marketing strategy that focuses on quality and innovation. With these steps, you can ensure better alignment between your product and the target market, which will positively impact sales and profits.
Select products that align with Gulf customs and values; Gulf consumers prioritize quality and designs that reflect luxury and local flair.
Analyze consumer behavior using market research tools like Google Trends, surveys, and focus groups to understand what your customers are searching for and how they make purchase decisions.
Test your idea by launching pilot versions or small samples to gauge customer reactions and their acceptance of the product you plan to import.
Ensure the product has competitive advantages and ask yourself: Does the product provide added value to my audience? Does it solve a real problem or meet an urgent need?
Choose marketing channels that resonate with Gulf countries, such as Instagram, Snapchat, and TikTok, and collaborate with local influencers to promote the product.
Tailor your messaging and use a tone and language that fits Gulf culture to highlight the product’s features and its value.
Gather feedback, implement a system for collecting customer reviews, and analyze product performance periodically to refine and adjust it according to market changes.
Adjust pricing and customer service to ensure the price reflects the product’s quality and market competition, and provide exceptional customer service that builds trust and increases loyalty.
Read Also: 6 Tips for Starting to Import Perfumes and Fresheners from Turkey
Anyone who has tested Turkish products knows well the truth behind the widespread talk about their quality. At Jasmine, a store specialized in Turkish products only, we receive numerous positive reviews and feedback from our customers—both individual shoppers and bulk buyers—on the products they order from our store, including perfumes and our diverse range of fragrance products.
We’ll summarize the key features and positive reviews we continuously receive about our products and, specifically, our perfumes:
Read Also: Why Importing Perfumes and Fresheners from Turkey?
At Jasmine Perfume and Fragrance Factory, we take pride in being among the best perfume manufacturers in Turkey and the Middle East. Our strong reputation in local and regional markets drives us to continue innovating and delivering the best to our valued customers—a reputation we didn’t gain easily or simply. We:
Yes, importing from Turkey is allowed as long as all required procedures and documents are in compliance with the local customs regulations in the importing country.
You can ship goods using various shipping methods such as air, sea, or land freight. However, it’s advisable to work with experienced shipping companies that offer door-to-door services and assist with customs clearance procedures.
Yes, the perfume business in Saudi Arabia is profitable due to the increasing demand for high-quality luxury perfumes, especially those imported from Turkey, which combine excellent craftsmanship with competitive pricing.
