From May 12 to 14, 2025, Shanghai doesn’t just open its doors to a trade event; it sets a new pulse for the global beauty and fragrance industry at its most prominent annual gathering.
Here, at the China Beauty Expo, innovations come to life, and partnerships are forged as market leaders and explorers converge to envision the future of the beauty sector.
Join us at Jasmine Perfumes for a brief journey to discover the China Beauty Expo 2025.
Overview of China Beauty Expo
The China Beauty Expo, officially known as China Beauty Expo (CBE), is an annual international trade event held in Shanghai, China, specifically at the Shanghai New International Expo Centre. Scheduled for May 12 to 14, 2025, this expo is the largest of its kind in Asia and one of the world’s leading platforms dedicated to the beauty, personal care, and fragrance sectors.
Since its inception in 1997, CBE has brought together all facets of the industry—from raw materials, packaging, and equipment to finished products and brands—serving as a key meeting point for professionals and companies to explore innovation, build partnerships, and stay ahead of the latest trends in the beauty world.
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Objectives of China Beauty Expo
The 2025 China Beauty Expo is more than just a trade event; it’s a strategic platform with a clear mission to support and advance the beauty industry. Its objectives center around:
- Fostering and growing the beauty industry by creating an ideal environment to connect manufacturers, suppliers, brands, and buyers from across the globe to strike deals and establish partnerships.
- Showcasing innovations and launching new products: The expo strives to lead the way in presenting the latest products, cutting-edge technologies, and innovative trends, contributing to shaping the future of the beauty industry.
- Opening a gateway to Asian markets: China Beauty serves as a portal for international brands to expand into the Chinese and Asian markets while providing a vital platform for local companies to go global.
- Supporting industry growth and knowledge exchange: The expo empowers professionals by offering continuous learning opportunities through seminars and conferences aimed at enhancing expertise and driving the sector’s evolution.
- Highlighting future trends: By anticipating key consumer trends and innovative technologies impacting the industry, the expo provides critical insights into the trajectory and future of the global beauty sector.
- Facilitating networking and expertise sharing: By offering a platform for professionals to build business relationships, close deals, and share knowledge through a robust agenda of specialized events and conferences.
Organizers of China’s Beauty Expo 2025
The organizers of China Beauty Expo 2025 are a team of globally leading institutions, combining local expertise with international networks to deliver an exceptional platform, represented by:
- Informa Markets: The primary organizer of the expo, part of the global Informa Group, the world’s largest exhibition organizer, managing over 560 events annually. Renowned for its expertise in integrating global resources and delivering high-quality events.
- Shanghai Baiwen Exhibition Co., Ltd.: A pioneer in exhibition organization since 1997, contributing to the expo’s management with its strong local reputation and experience in meeting the expectations of the Chinese market, which has earned the expo the title of “Shanghai Famous Brand.
Participants in China Beauty Expo 2025
The event attracts a diverse range of participants, from international and local exhibitors to specialized visitors, creating a fertile environment for business and innovation.
- Exhibiting Companies: Over 3,200 exhibitors, including manufacturers of cosmetics, suppliers of raw materials, packaging companies, and providers of OEM/ODM services. Among them are fragrance-specialized companies like Givaudan and Firmenich.
- Major Brands: Global brands such as Shiseido, L’Oréal, Cerave, and Proya Group, alongside luxury fragrance brands like Versace, Anna Sui, and Acqua Colonia, showcasing new collections of perfumes, makeup, and skincare products
- Supply Chain Companies: This segment includes suppliers specializing in raw materials, innovative packaging solutions, and modern machinery and equipment for producing cosmetics and fragrances.
- Industry Pioneers: Perfumers, manufacturing engineers, and beauty researchers participate in conferences and seminars to share insights on trends, top innovations, and best practices in the beauty and fragrance industries.
- Key Buyers: The largest group of visitors, comprising wholesalers, distributors, importers, retailers, and owners of specialty stores and pharmacies seeking new products and partnership opportunities.
- Targeted Visitors: Primarily professionals in the beauty and fragrance industries, including salon and clinic owners, as well as media professionals and those interested in covering the latest news and innovations in the sector.
Pavilions at China Beauty Expo 2025 Shanghai
The China Beauty Expo in Shanghai is meticulously organized, allowing visitors to explore all facets of the beauty industry through specialized pavilions and sections, including
Fragrance Section
Companies like Givaudan and Symrise showcase innovative fragrance ingredients, while brands such as Versace and Jo Malone unveil new perfume collections focused on personalized scents, and 4711 Acqua Colonia shines with nature-inspired fragrances.
Cosmetics Section
This section features over 10,000 products, from makeup to skincare. Global brands like L’Oréal and Shiseido present the latest anti-aging creams, while local brands like Chando and Proya offer products crafted with traditional Chinese herbs.
Supply Chain Pavilion
Known as CBE Supply, this is the primary source for all cosmetic and fragrance production needs. Here, leading companies provide the latest innovative raw materials, smart packaging solutions, and advanced machinery for modern production lines.
Professional Beauty Pavilion
Targeting the professional beauty sector, this section includes exhibitors offering products, devices, and equipment tailored for use in beauty salons and clinics. Specialized skincare, therapeutic devices, and nail and eyelash care essentials are highlighted.
International Pavilions and Specialized Sections
The Shanghai expo often features dedicated pavilions for specific countries or regions, spotlighting their beauty industries. There may also be sections focusing on areas such as Green Beauty, medical beauty, or beauty technology.
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Events and Activities at China Beauty Expo 2025
- Professional Conferences and Seminars: Events like the China Cosmetics Retail Summit bring together global experts and thought leaders in the beauty industry to discuss the latest market trends, technological advancements, and the future of the sector.
- Interactive Workshops: Workshops led by brands such as Shiseido and L’Oréal focus on professional makeup techniques, fragrance design, and sustainable product development, enabling professionals to acquire new skills.
- Live Demonstrations and Applications: Many exhibitors and experts offer live demonstrations of product applications or device usage, allowing you to directly witness the effectiveness and quality while observing the latest technologies in action.
- Competitions: Designers and perfumers compete to showcase their creations. These competitions reward emerging talents and highlight innovative products, such as fragrances inspired by Chinese culture.
- Awards Ceremonies: The China Beauty Expo concludes with events like the CBE Beauty Awards, honoring the best products and brands in categories such as skincare, fragrances, and sustainable packaging.
- Innovation and Specialty Platforms: The expo dedicates spaces to showcase cutting-edge technological innovations and products, spotlighting key trends like sustainable beauty and digital technology in the sector.
- Networking Events: Numerous meetings and side events are organized outside the exhibition pavilions to facilitate networking, foster business relationships, and open new avenues for partnerships across the industry’s various components.
Opportunities at China Beauty Expo 2025
Whether you’re an exhibitor aiming to showcase your products or a visitor eager to explore opportunities, China Beauty Expo 2025 offers a wide range of possibilities to drive growth and expansion in the beauty sector through:
- Connecting with new distributors and agents on a global scale.
- Expanding business reach in the dynamic Chinese and Asian markets.
- Analyzing market trends and exploring competitors’ strategies firsthand.
- Facilitating direct business deals, supply contracts, and large-scale distribution agreements.
- Providing opportunities for face-to-face meetings with top professionals and potential partners to build strategic relationships.
In short, participating in China Beauty Expo 2025, whether as an exhibitor or visitor, opens vast opportunities for growth, expansion, and partnerships that can significantly impact any business in the global beauty industry. Register now via the website premiumbeautynews.com.
Jasmine: The Premier Supplier of Fragrances and Fresheners in Turkey and the Middle East
Jasmine Fragrances and Fresheners, established in 2009, is one of Turkey’s leading manufacturers, specializing in the production and supply of a diverse range of high-quality fragrances at competitive prices. At Jasmine, we are committed to delivering exceptional products that serve the markets of Turkey and the Middle East while extending to global markets. We also excel in providing wholesale services to fragrance industry traders and companies seeking a reliable manufacturing and supply partner to meet their aspirations.
What We Offer?
At Jasmine Fragrances and Fresheners, we provide a comprehensive range of products and services in the fragrance world, from personal perfumes to air freshening products crafted with the finest essential oils. Additionally, we specialize in private label (Private Label / OEM) manufacturing services, enabling our clients to develop and produce their exclusive fragrance lines with ease and high quality, with worldwide shipping capabilities.
Jasmine’s Key Proprietary Brands
Jasmine Fragrances and Air Fresheners owns a portfolio of proprietary brands that reflect the diversity of its products, including:
How to Become a Jasmine Agent?
Jasmine’s trusted name in the world of fragrances and fresheners has enabled us to build a global network of over 70 agents and partnerships across various countries, ensuring the widespread reach of our products and services.
If you aspire to enhance your business in the fragrance sector and wish to partner with a reliable and growing brand, we invite you to join Jasmine’s network of agents and benefit from shared growth and expansion opportunities. Contact us to explore collaboration possibilities.
Also read: Build Your Air Fresheneres Brand with Jasmine Factory in Turkey (20 Types)
Jasmine’s Expert Tips for Visiting China Beauty Expo 2025
- Clearly define your priorities before arriving at the expo, whether your goal is to discover new suppliers or explore the latest products and innovations.
- Seize the opportunity to attend specialized seminars and sessions for a deeper understanding of emerging global market trends and insights into the industry’s future.
- Connect with reputable and experienced companies. At Jasmine Fragrances, we are fully prepared to provide you with exceptional wholesale solutions.
- Leverage the expo to network with other professionals, as building strong business relationships is key to future success.
