Perfume markets, like any industry, constantly require a proactive analysis of scent trends to identify key growth indicators and guide Research and Development (R&D) strategy. Expos are the most vital means to take the industry’s pulse and pinpoint centers of economic strength and innovation.
Today’s Jasmine article offers you a concise guide to the best global perfume exhibitions for 2025–2026: how do you choose the most suitable one for your brand, and how do you prepare for it smartly? Continue reading with us.
Why We Created This Guide?
The increasing intensity of competition in the perfume market demands that traders and manufacturers possess a clear roadmap to the most prominent global gatherings. Hence, the importance of our guide to the key perfume exhibitions for 2025–2026 stems from the following reasons:
- Identifying the most important exhibitions that align with your geographical goals and budget to ensure early booking.
- Synchronizing your new product launches with exhibition dates to increase media coverage and meet with key buyers.
- Understanding the dynamics of the global market to support expansion decisions into Asian, European, or Middle Eastern markets.
- Directly guiding you to the expos that serve as gateways to the largest markets in Asia, the Middle East, and Latin America.
- Facilitating logistical and financial planning by specifying dates and locations to arrange shipping and accommodation booking at the best price.
- Keeping pace with trends and identifying the latest innovations in formulations and packaging before they reach competitors.
- Connecting you with decision-makers and buyers from elite distributors to enhance opportunities for closing high-value deals for your brand.
- Boosting your competitive advantage with a comprehensive view of the main platforms and following the launches of other brands.
- Selecting events that focus on raw materials and filling to facilitate the selection of appropriate suppliers and partners.
Why Perfume Exhibitions Matter for Brands, Distributors, and Private Labels?
To keep your product ahead in the competitive landscape, your presence at international exhibitions is a strategic step you cannot overlook. Why? We will tell you below:
Discovering New Industry Trends
Expos are proactive platforms for learning about the latest developments in the world of perfumery, raw materials, and modern technologies. Your attendance gives you a head start in understanding the upcoming consumer taste and changes in global demand.
Building a Wide Professional Network
This results from the gathering of thousands of major buyers and distributors, key suppliers, decision-makers, and prominent influencers at these events. Direct communication with these figures builds strong alliances for your brand’s future expansion.
Presenting Products to a Specialized and Influential Audience
Exhibitions offer your brand a rare opportunity to present your product directly to perfume experts and top bloggers. If your product receives positive reviews from these influencers, it enhances its marketing value.
Studying Competitors and Understanding Their Strategies
Attending the expo grants you a clear vision of what your competing brands are offering. This enables you to analyze their strategies, product display methods, and pricing, which supports adjusting your marketing plans and achieving superiority in presentation.
Evaluating Suppliers and Comparing Production Options
Exhibitions (exhibitions) allow you to directly evaluate the quality of raw components, packaging solutions, and modern machinery. By attending, you compare suppliers to secure the best competitive prices and the highest quality standards for your perfume products.
Once you have identified the appropriate expo for you, contact our specialized team to develop a comprehensive production plan for your private perfume brand, matching the highest global standards before the show date.
Perfume Exhibitions Calendar 2025–2026
| Exhibition Name | Brief Overview | Date | Location |
| Beautyworld Middle East | The largest international exhibition in the Middle East for beauty, fragrance, and wellness. | October 27–29, 2025 | Dubai World Trade Centre, Dubai, UAE |
| Pitti Fragranze | A unique niche perfume event in Florence, attracting new brands, artists, and scent creators. | September 12–14, 2025 | Stazione Leopolda, Florence, Italy |
| COSME Tokyo | A major trade expo in Asia for cosmetics and fragrances, serving as a gateway to the Asian market. | January 14–16, 2026 | Tokyo Big Sight, Tokyo, Japan |
| Paris Perfume Week | A cultural and trade event that brings together professionals in the perfume industry and enthusiasts of artisan brands. | April 9–11, 2026 | Paris, France |
| in-cosmetics Global | The leading exhibition for personal care and fragrance ingredients, gathering manufacturers and innovators. | April 14–16, 2026 | Paris Expo Porte de Versailles, Paris, France |
| Barcelona Perfumery Congress | An innovative congress focusing on experimentation and innovation in the perfume industry, uniting creators, raw materials, and technologies. | June 18–19, 2025 | La Farga, L’Hospitalet de Llobregat, Barcelona, Spain |
| BeautyEurasia | A major international exhibition for cosmetics, beauty, and perfume in the Eurasia region. | September 2–4, 2026 | Istanbul Expo Center, Istanbul, Turkey |
| InterCHARM Professional | The international exhibition for the beauty, perfume, and cosmetics industries. | October 15–18, 2025 | Crocus Expo, Moscow, Russia |
| Cosmoprof Worldwide Bologna | One of the most prominent global exhibitions for the beauty and perfume industry. | March 26–29, 2026 | Bologna Fiera, Bologna, Italy |
Top Perfume Exhibitions in the Middle East & North Africa (MENA)
Beautyworld Middle East – Dubai, UAE
Held from October 27 to 29, 2025, it is the largest international gathering for beauty and perfume products in the Middle East. Beautyworld Middle East serves as a key platform for attracting regional distributors and major buyers, offering a direct view of the latest developments in formulations and packaging in the Gulf markets.
Beautyworld Saudi Arabia – Riyadh, Saudi Arabia
The most prominent specialized trade exhibition in Saudi Arabia. It focuses on the perfume and beauty sector, supported by the National Vision 2030. Participation in Beautyworld Saudi Arabia enables you to capitalize on the strong consumer expansion in the largest market in the region. Held on May 18–20, 2026.
Teeb Al Hazm – Doha, Qatar
An ultra-luxury exhibition dedicated to oud, high-end perfumes, and exclusive collections in the Arabian Gulf region. Teeb Al Hazm targets refined artistic brands and consumers seeking exclusivity and opulent quality in their fragrances.
Egy Beauty Africa – Cairo, Egypt
Scheduled to be held between April 25–27, 2026, it is classified as the largest exhibition in Egypt and Africa for the cosmetics, perfumes, and hair care sectors on a wide scale. Attending Egy Beauty Africa opens up horizons for expansion into the massive Egyptian market and builds a supply bridge to North and West African markets.
Also read: Oman Perfume Show 2026: What You Need to Know
Europe’s Leading Perfume Shows: The Hub of Niche and Luxury Scents
Esxence – Milan, Italy
The Esxence exhibition in Milan is a global annual event dedicated to the art of perfumery, attracting luxurious, independent, and innovative niche perfume brands. It offers an elegant and stimulating environment for idea exchange and discovering new releases, drawing an elite selection of press and specialized buyers. Its dates were February 19–22, 2025.
NICHE SHOW LONDON – London, UK
This is an emerging expo specializing in niche and independent perfumes, launched in response to the need for smaller brands (small brands) to gain greater visibility away from the crowds of large exhibitions. NICHE SHOW LONDON targets specialized retailers and distributors. Its first edition was held on September 5, 2025.
InterCHARM-Ukraine – Kyiv, Ukraine
Held from September 17–19, 2025, the InterCHARM-Ukraine exhibition is considered the most important platform in Ukraine and Eastern Europe for the perfume and cosmetics (cosmetics) industry. It forms a comprehensive platform for displaying the latest products and technologies, while also being the ideal venue for launching new brands.
in-cosmetics Global – Paris, France
The world’s leading trade exhibition for raw materials (raw materials) and primary ingredients used in personal care and fragrance products. in-cosmetics Global focuses on research and innovation, providing exhibitors with the opportunity to meet thousands of perfume manufacturers, formulation developers, and technical experts. Its date is April 14–16, 2026.
Also read: InterCHARM Ukraine 2025: Top Perfume Event in Eastern Europe
Asia’s Top Perfume Fairs: The Fastest-Growing Markets for Fragrance & Beauty
Notes Shanghai 2025 – Shanghai, China
Notes Shanghai (Notes Shanghai) is Asia’s leading niche and luxury perfume exhibition. It is held twice annually to connect innovative global brands with specialized distributors (distributors) and buyers in the Asian market. It serves as the official platform for the Golden Osmanthus Awards. It was previously held between October 16–19, 2025.
COSME Tokyo – Tokyo, Japan
The largest specialized trade exhibition (trade exhibition) for beauty and fragrance products in Japan. COSME Tokyo (COSME Tokyo) takes place between January 14–16, 2026, showcasing skincare, haircare, and cosmetics. It targets distributors and retailers (retailers) seeking Japanese quality and modern global products.
Beauty Asia 2026 – Singapore
A leading forum for the beauty and fragrance (perfumes) sector in Southeast Asia, gathering distributors, traders, and professionals from various segments. It grants you access to customers from India, Asia, and the Pacific Rim within a professional business environment. The Beauty Asia exhibition will be held in Singapore on April 20–22, 2026.
10th International Agarbatti & Perfume Expo 2025
This expo focuses on fragrance products, incense, and essential oils. It brings together manufacturers and suppliers from India and neighboring countries, making it an ideal location for exploring low-cost supply chains and potential manufacturing opportunities. It was held in New Delhi on May 17–18, 2025.
Also read: IFRA Global Fragrance Summit Singapore 2025
Perfume Trade Shows Across North & South America
World Perfumery Congress (WPC) – Monterey, California, USA
The World Perfumery Congress attracts perfumers, ingredient companies, and leaders of major brands to exchange insights on the latest trends and innovations in fragrance formulations and raw materials. Mark your calendar for June 23–25, 2026.
Cosmoprof North America – Miami, USA
An event covering the entire beauty supply chain in North America, with specialized editions targeting different markets. The Miami edition of Cosmoprof focuses on growth in Latin America and finished products, including fragrances, and will be held between January 27–29, 2026.
FCE Cosmetique – São Paulo, Brazil
The largest exhibition in Latin America dedicated to the technology and ingredients of the cosmetics and fragrance industries, taking place during June 1–3, 2026. FCE Cosmetique is the main gateway to serve the massive Brazilian market and neighboring markets, focusing on all aspects of skincare and perfume products (perfume products).
Expo Beauty Show (EBS) – Mexico City, Mexico
The Expo Beauty Show Mexico attracts thousands of professionals from Mexico and the region. It focuses on final products and includes fragrances, cosmetics (cosmetics), and haircare. It offers an opportunity to study Latin consumer preferences and secure agents in this vital market. Its date is November 1–3, 2025.
Also read: Cosmoprof North America 2025: A Leading Beauty Trade Show
Top Perfume and Cosmetics Exhibitions in Turkey
Beauty Eurasia – Istanbul
A powerful B2B (B2B) platform that allows international (international) participants to connect with Turkish, European, and Middle Eastern distribution (distribution) networks in the cosmetics (cosmetics) sector. Beauty Eurasia (Beauty Eurasia) covers final products (products) such as perfumes (perfumes), beauty salon equipment, and haircare. Its date is September 2–4, 2026.
BEAUTYISTANBUL – Istanbul
BEAUTYISTANBUL, held on May 8–10, 2025, established itself as a significant global meeting point for specialists in the perfume, cosmetics and personal care sectors. It provides an ideal environment for business negotiations, primarily targeting buyers from Europe, the Middle East, and Africa.
Beauty & Care Istanbul – Istanbul
Featuring the latest professional beauty products and techniques, Beauty & Care Istanbul includes skincare, haircare, salon supplies, and perfumes. It specifically targets beauty professionals (beauty professionals) and distributors. It will be held at the Lutfi Kirdar Congress Center from March 27–29, 2026.
How to Pick the Right Perfume Exhibition for Your Brand?
- Define your target audience precisely to align the exhibition’s focus with your potential customers.
- Evaluate the geographical attendance of the expo to secure access to the markets where you plan to expand.
- Request a list of key exhibitors to ensure the presence of complementary or competing brands.
- Determine the nature of the visitors (B2B or B2C) in line with your sales and marketing objectives.
- Compare subscription costs and your available budget to ensure the best possible Return on Investment (ROI).
- Explore parallel programs and workshops offered to maximize professional benefit.
- Review evaluations of previous editions to gauge the exhibition’s success and reputation within the industry.
- Verify the logistics and support services provided to exhibitors to facilitate your participation.
Smart Ways to Prepare for Your Next Perfume Expo
Smart preparation focuses on specific strategies to convert your attendance into fruitful business opportunities and sales contracts. How do you achieve this?
- Allocate a detailed budget covering booths, marketing materials, and staff travel.
- Design an attractive and distinctive booth that clearly reflects your brand identity.
- Prepare exclusive perfume samples and concise introductory materials for distribution to interested parties.
- Pre-schedule meetings with important importers and journalists.
- Train your team on effective communication skills and capably answering visitor questions.
- Use a digital system to collect and organize visitor data from your booth for subsequent follow-up.
- Promote your participation (promotion) in the exhibition across social media platforms well in advance.
- Prepare a detailed action plan for following up with potential customers immediately after the expo concludes.
What It Costs to Exhibit at a Perfume Show?
The cost of participating in trade exhibitions varies significantly depending on the size of the booth, location, design level, and number of days. The total expenditure for exhibiting companies can range between $10,000 and $30,000 USD per exhibition, on average. For example, the cost of renting exhibition space alone may reach $100–$150 USD per square foot, meaning a small 10×10 foot booth may require a budget starting around $14,000 USD. These figures represent a general framework, and you must adjust them based on the location, expo type, and your brand’s plan.
Participation in exhibitions might seem somewhat complex, but Jasmine can handle the task for you. We offer integrated solutions for booth design and participation management with high efficiency and competitive prices. Contact our team to start the preparation.
Ready to Launch Your Fragrance? Partner with Jasmine Today
Creating a fragrance that embodies your brand identity is a decisive step towards distinction in the highly competitive perfume market. This requires collaborating with a specialized manufacturer like our factory, Jasmine, which blends technical expertise with global quality standards.
How do we at Jasmine make this happen for you?
- We translate your inspiration into a unique and stable formulation tailored to your target market tastes.
- We secure the finest fragrance oils and ingredients from trusted global sources for guaranteed longevity.
- We manufacture your product in a modern facility compliant with Good Manufacturing Practices (GMP) to ensure its safety.
- We offer full Private-Label design and manufacturing solutions for your bottles and packaging, perfectly aligning with your brand identity.
- We ensure your products obtain European quality certificates (such as ISO) to streamline export procedures.
- We provide logistical support for the safe and efficient shipping and supply of your perfumes to their final destination.
Realizing your olfactory identity demands technical precision and global production standards, which we commit to at Jasmine. Contact us to begin the design and private label manufacturing of your bespoke perfumes at competitive prices and with guaranteed quality for export.
FAQ about Perfume Exhibitions
How Niche Perfume Expos Differ from Major Beauty Trade Shows?
Niche Perfume Expos focus exclusively on artisan and individual brands that prioritize creativity and high quality, typically attracting specialized buyers and high-end retailers. Conversely, Comprehensive Beauty Exhibitions cover wider sectors such as cosmetics, skincare, and haircare, making them ideal for brands seeking high-volume international distribution.
When to Start Registering and Booking for Trade Shows?
Registration and booth space booking procedures for major international exhibitions usually begin between 10 to 15 months prior to the event, with priority given to regular participants. New brands should book at least 6 to 9 months in advance to secure a favorable location and obtain the best rates and facilities.
How to Connect with the Right Buyers and Distributors During the Expo?
You should prepare a targeted list of potential buyers and distributors at least three months before the expo, sending them personalized invitations to arrange scheduled meetings beforehand. You must also utilize the Matchmaking programs provided by exhibition organizers to connect exhibitors with suitable visitors for their products.
What are the Best Practices for Shipping Perfume Samples to an Exhibition?
The best method is to use specialized international shipping companies experienced in handling chemical products classified as “Hazardous Goods” to ensure compliance with air and ground transport regulations. Samples should be shipped at least one month before the expo to avoid customs and procedural delays.
