For fragrance professionals eager to grow their presence in the Gulf and forge lasting business relationships, Scent Arabia 2025 in Bahrain is the event you can’t miss.

In this guide from Jasmine, we’ll walk you through everything you need to know: the dates and venue, the brands taking part, and the unique benefits you can expect as an exhibitor or trader.

Let’s dive in…

About Scent Arabia 2025

Scent Arabia 2025 is Bahrain’s premier showcase for the world of fine fragrances, held each year at Exhibition World Bahrain.

• Venue: Exhibition World Bahrain, Sakhir
• Organized by: Informa Markets, under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister
• Exhibition Space: Approximately 9,000 sqm
• Expected Visitors: Around 51,000 attendees
• Exhibitors: Over 100 companies and brands
• Entry: Free of charge with prior registration

Scent Arabia and its important in the world of fragrance

Scent Arabia is Bahrain’s first luxury perfume exhibition, uniting global fragrance houses with emerging local talents. All presenting the very best in contemporary and oriental perfumery.

It creates a one-of-a-kind environment for perfume lovers and creators to explore new launches, from fine fragrances and oud to incense and home scents.

Why does Scent Arabia matter?

• It acts as a strategic platform for unveiling the latest trends and innovations in perfumery.
• It boosts consumer demand while attracting an audience known for its strong purchasing power in the fragrance sector.
• It strengthens business ties between exhibitors and buyers, encouraging knowledge-sharing and market growth

Also read: IFRA Global Fragrance Summit Singapore 2025

Scent Arabia’s Role in Oriental and Global Perfumery

Scent Arabia shines a light on the cultural richness and creativity of the fragrance world, underscoring the prestige of Arabic perfumery as a luxurious and ever-evolving presence in the global market.

• Preserving Arabian fragrance heritage: Celebrating the essence of oriental perfumery, from oud and incense to evocative scents rooted in Arab traditions.
• Connecting with global trends: Giving exhibitors and creators the chance to explore the latest advances in essential oils, fragrance composition, packaging, and marketing.
• Building bridges across markets: Acting as a hub for Gulf and international companies, fostering export opportunities, collaborations, and partnerships.
• Creating learning and business opportunities: Through workshops and talks, participants gain valuable insights into consumer behavior, marketing strategies, and new technologies shaping the perfumes of tomorrow.
• Providing a complete luxury experience: Running alongside Jewellery Arabia, the exhibition amplifies visibility and engagement, offering visitors an immersive showcase of elegance and style.

Also read: InterCHARM Moscow 2025: Global Expo for Fragrances and Cosmetics

All Details about Scent Arabia 2025

Prepare to immerse yourself in a one-of-a-kind experience at Scent Arabia 2025; the largest fragrance exhibition of its kind in Bahrain and the wider region. The event brings together leading perfume houses from East and West, all under one roof, in a refined setting that blends tradition with innovation.

Dates

The exhibition runs from 25 to 29 November 2025, offering five days of showcases, networking, and sensory discoveries for fragrance lovers from across the globe.

Venue

Hosted at Exhibition World Bahrain in Sakhir, one of the region’s most advanced and expansive international exhibition centers, the venue combines a strategic location with world-class facilities worthy of such a landmark event.

Participants

This year, more than 100 brands will be featured, including:

• Arabian and Gulf perfume houses renowned for oud, attars, and incense, such as Abdul Samad Al Qurashi, Arabian Oud, Rasasi, Ajmal, and Ibn Al Sheikh.
• International luxury fragrance maisons unveiling their latest Western and fusion creations, with highlights from Dior, Roja Parfums, Xerjoff, and Maison Francis Kurkdjian.
• Independent perfumers and niche creators presenting rare, artisanal blends and bespoke fragrance experiences for true connoisseurs.
  

The exhibition is a rare opportunity to explore exclusive collections, discover perfumes not found in mainstream retail, and connect directly with master perfumers and industry experts.

Also read: Notes Shanghai 2025: Luxury & Niche Fragrance Brands Meet

The Advantages of Scent Arabia for Traders

Scent Arabia is a powerful gateway for traders looking to grow and expand within the luxury fragrance sector. It offers a complete platform that combines commerce, distribution, and strategic networking — all within one of the region’s most important industry events.

What makes Scent Arabia valuable for traders?

• Put your brand in front of the right audience: Connect directly with thousands of buyers, distributors, retailers, and fragrance enthusiasts from across the Gulf and beyond.
• Meet professional buyers: Gain access to wholesalers, agents, and exclusive distributors actively seeking fresh, high-quality products.
• Close direct deals: Skip the middlemen and secure partnerships on the spot with potential clients in Bahrain and abroad.
• Expand your international reach: Tap into the presence of global brands and industry leaders to explore new export opportunities and collaborations.
• Promote exclusives and limited editions: Showcase new launches or Gulf-only releases to a refined audience ready to purchase.
• Benefit from extensive media coverage: Take advantage of large-scale marketing campaigns that highlight the exhibition and your brand across TV, radio, and high-impact digital platforms.
  Stay on top of market trends: Discover innovations and shifting consumer preferences directly from industry pioneers, helping you refine your products to meet evolving demand.
• Create an immersive brand experience: Engage visitors with a dedicated stand that captures your brand’s full identity and sensory appeal.

In essence, Scent Arabia is a strategic springboard for expanding your business, boosting sales, and cementing a strong foothold in one of the fastest-growing fragrance markets in the region.

Also read: InterCHARM Ukraine 2025: Top Perfume Event in Eastern Europe

Tips for Traders and Exhibitors at Scent Arabia

To get the most out of your participation at Scent Arabia, it’s not just about showing up — it’s about making your presence count. With the right approach, you can stand out, engage visitors, and turn your booth into a real driver of business opportunities.

Top tips for exhibitors and traders:

• Design a professional booth: Build a space that reflects your brand identity with clean design, good lighting, inviting scents, and smart product displays that encourage interaction.
• Create a full sensory experience: Don’t just showcase bottles — let visitors experience your perfumes. Provide blotters and high-quality sampling tools.
• Train your sales team: Make sure your staff know the story, ingredients, and selling points of every fragrance and can present them confidently and politely.
• Offer exclusive deals: Draw attention with special promotions, limited-time discounts, or exclusive launches available only during the exhibition.
• Capture customer data: Collect visitor information through QR codes or digital forms to build a database for follow-ups and future campaigns.
• Promote your presence in advance: Spread the word on social media and personally invite existing clients to visit your booth.
• Observe competitors: Use the chance to see how leading brands present themselves, and take notes to improve your own strategy.
• Plan logistics ahead: Double-check shipments, print materials, display setups, and any permits or technical needs well before the event.

At Scent Arabia, success doesn’t just come from what you sell. It comes from how you present it and how well you connect with your audience.

Also read: Perfume Manufacturing: Wholesale and Private Label

Deal with Jasmine for Premium Wholesale Perfumes and Fragrances

At Jasmine Perfumes & Fragrances, we aim to be more than just a supplier.We strive to be your ideal partner. Since 2009, we’ve built deep expertise in the perfume and fragrance industry in Turkey, offering products that consistently combine high quality with competitive pricing.

What you can expect from us:

• A wide product range: Men’s and women’s perfumes, room and office sprays, hotel fragrances, and reed diffusers.
• Reliable quality: We use top-grade fragrance oils to craft long-lasting blends, paired with stylish packaging and refined design.
• Flexible wholesale solutions: Designed to fit distribution and retail needs while boosting your profit margins.
• Global distribution: A strong network spanning 40+ countries and supported by 70+ agents worldwide, making market expansion fast and seamless.

With Jasmine, you gain a partner who shares your vision for success.

Reach out to us today via Jasmine WhatsApp. We’ll guide you every step of the way with:

• Private-label options to build and grow your own brand.
• Expert consultation to help you select the best products for your market.
• Fast, reliable shipping to ensure your orders arrive safely and on time.
  

At Jasmine, your growth is our priority because our success is measured by yours.

Also read: Buying Wholesale Perfumes with High Quality

FAQs About Scent Arabia 2025

Where is Scent Arabia 2025 being held?

The exhibition will take place at Exhibition World Bahrain in Sakhir, the kingdom’s newest and largest exhibition venue.

When will the event run?

Scent Arabia 2025 will be held from 25 to 29 November 2025, open daily from 12:00 PM to 10:00 PM.

Who can attend the event?

The exhibition is open to the public, including individuals, traders, and distributors. Entry is free of charge, with prior registration required.

For more details about the Event, visit the website of Scent Arabia 2025 in Bahrain