Since people’s preferences for scents and their types vary, adapting to these tastes is essential to remaining a strong competitor in the air freshener market. Your ability to choose the right air fresheners is a crucial step toward your store’s success and boosting its presence.
Today’s Jasmine article introduces you to oil-based vs. water-based fresheners, detailing their features, and how to select the most suitable option for your business to ensure customer satisfaction.
Oil-Based & Water-Based Fresheners
To choose the right air fresheners for your store, it’s essential to understand the two main types—oil-based and water-based—as this knowledge forms the foundation of your business strategy. Here’s a brief overview:
Oil-Based Air Fresheners
These products primarily rely on concentrated essential oils extracted from natural plants and herbs. They are derived from various parts of the plant—such as flowers, leaves, roots, or even bark—and are known for their rich, powerful fragrances. Oil-based air fresheners are typically undiluted or only lightly diluted, maintaining a high concentration of scent. They are commonly used with diffusers.
Water-Based Air Fresheners
In these products, water is the main ingredient, blended with either synthetic or natural fragrances. This results in a lighter scent compared to oil-based options, making them ideal for those who prefer subtle, less intense aromas. Water-based air fresheners usually come in spray bottles, allowing you to quickly refresh a room, upholstery, or even a car with an immediate burst of fragrance.
Also Read: Essential Oils for Diffusers: Best Types & How to Import
Best Oil-Based and Water-Based Air Fresheners
Oil-Based Reed Diffusers
Jasmine Reed Diffuser 110 ML (MAGNOLIA)
This Magnolia-scented reed diffuser features a soft, soothing fragrance that creates a calm and relaxing atmosphere. Its elegant design adds a touch of sophistication to any space, and its long-lasting scent makes it ideal for larger rooms.
Luveal Reed Diffuser 110ML (Papatya)
Experience a burst of freshness and vitality with this Luveal Reed Diffuser 110 ml (Papatya). Its balanced blend of citrus and floral notes is perfect for smaller spaces, and the high-quality packaging makes it a distinctive gift option.
Cavayelo Reed Diffuser 110 ML (Black Crystal)
Delivering a mysterious aroma that exudes luxury and elegance, the strong scent of this diffuser, the Cavayelo Reed Diffuser 110 ml (Black Crystal), quickly fills a room. It is ideal for spacious halls and adds a modern edge to your décor.
Vilara Reed Diffuser 110ML (Blueberry)
Emitting a sweet berry fragrance that brings brightness and energy, the light scent of the Vilara Reed Diffuser 110 ml (Blueberry) is perfectly suited for offices and small rooms. Its simple, practical design seamlessly complements any décor.
Water-Based Air Fresheners
Jasmine Niche Room Spray 500ML (Royal Oud)
Experience a sense of warmth and welcome with our Jasmine Niche Spray Air Freshener featuring Royal Oud, the best water-based room spray. Ideal for large spaces such as halls and offices, its fast-acting spray delivers an instant burst of fragrance.
Pure Passion Room Spray 280ML (KONYA FLOWER)
This refreshing scent blends floral and woody notes, making it perfect for cars and small rooms. The compact design ensures the Pure Passion Spray Air Freshener with Konia Flower is easy to carry and use.
Luveal Room Spray 500 Ml ( Misk )
Luveal Room Freshener in Misk offers a warm aroma that creates a soothing, relaxing environment. A top choice for expansive spaces and halls, its simple spray mechanism guarantees an immediate, delightful scent.
Jasmine Room Spray 260 ML (BOUQUTE FLOWER)
Redefine luxury with an elegant and vibrant fragrance that fills your space with sophistication and energy. Jasmine Room Spray 260 ML (BOUQUET FLOWER) features a premium formulation that adds a refined aromatic touch to your home or office.
Discover our diverse range of aromatic diffusers and air fresheners from Jasmine, and choose the perfect products for your store and customers. If you have any questions, contact our team.
Also Read: Best Fragrances of Air Fresheners for Home or Office (20 Scents)
Oil-Based Fresheners vs. Water-Based Air Fresheners
| Criterion | Oil-Based Air Fresheners | Water-Based Air Fresheners |
| Primary Ingredients | Made primarily from concentrated essential oils extracted from plants (e.g., lavender, lemon, oud). | Composed mainly of water with added fragrances (either synthetic or natural) in lower concentrations than oils. |
| Usage Method | Require diffusers (electric or traditional) to release the scent effectively. | Applied directly via spray into the air or onto surfaces. |
| Fragrance Duration | Long-lasting—up to 8-12 hours, depending on the type of oil and application method. | Short to medium duration, typically lasting from 1 to 4 hours, based on concentration. |
| Scent Intensity | Strong and rich, quickly filling the space with a powerful aroma. | Light to moderate, ideal for smaller or enclosed spaces. |
| Cost | Generally higher due to the use of high-quality natural essential oils. | Lower cost, as they utilize water and synthetic fragrances. |
| Common Uses | Often used in aromatherapy, and for scenting large homes and offices. | Popular for freshening cars, small rooms, household cleaning products, and laundry. |
| Variety of Scents | Offers natural aromas like herbs, citrus, flowers, and spices. | Provides a diverse range of scents (both natural and synthetic), including fruity and floral notes. |
| Storage | Must be stored away from direct heat and light to maintain oil quality. | Easy to store without special requirements. |
| Sustainability and Environmental Impact | Eco-friendly if produced from biodegradable natural oils. | May include non-biodegradable chemicals that could negatively affect the environment. |
How to Choose the Best Freshener Type for Your Store?
The decision depends on several factors. Here are some steps to help you make the right choice:
Identify Target Audience
- If your customers prefer luxurious, natural products, focus on oil-based air fresheners—they’re high quality and deliver potent, long-lasting scents.
- If your market favors practical, affordable options, opt for water-based air fresheners, which offer an economical and quick solution for everyday use.
Analyze the Local Market
- Use surveys or speak directly with your customers to determine if they lean toward strong, natural (oil-based) fragrances or lighter, quicker (water-based) scents.
- Examine your local competitors and their offers to uncover opportunities for providing more distinctive or higher value products.
Set Budget
Start with water-based air fresheners if you have a limited budget, as they’re less expensive to purchase and store—making them a safe option for market testing.
- If your budget allows for higher-end products, don’t hesitate to invest in oil-based air fresheners, which sell at premium prices and yield higher profit margins.
Offer a Diverse Fragrance Families
- Oil-Based Air Fresheners: Feature popular notes like oud, vanilla, lavender, or citrus—common favorites in the luxury segment.
- Water-Based Air Fresheners: Provide refreshing options such as lemon, mint, floral, or ocean breeze—ideal for daily use.
Consider Packaging & Presentation
- Use elegant packaging for oil-based products that reflects their quality, and include details about the benefits of natural oils to appeal to health- and eco-conscious consumers.
- Opt for practical, user-friendly packaging for water-based products (like compact sprays or refillable bottles), and offer promotional deals to boost sales.
Try Both Types
- If you’re uncertain about market demand, start with a small selection of both types and monitor which performs better.
- Use trial offers or free samples to gather customer feedback and refine your product mix.
No matter which type you choose, ensure your offerings meet customer expectations and add value to your store. If you need assistance making the right choice, our team at Jasmine is here to help—just reach out and share your needs!
Jasmine – Your Top Wholesale Supplier for Oil-Based & Water-Based Fresheners
At Jasmine Factory, we pride ourselves on being one of the leading stores specializing in the wholesale supply of both oil-based and water-based air fresheners. Here’s why we’re your first choice:
- High Quality: 100% natural oil-based air fresheners and internationally certified water-based options.
- Outstanding Customer Service: Enjoy dedicated technical support, fast shipping, and a flexible return policy.
- Product Customization: We offer personalized packaging, including your logo or exclusive scent formulations on demand.
- Reputable: Our high ratings on platforms like Google Reviews and Trustpilot speak for themselves.
- Diverse Range: From luxurious oil-based scents (such as oud and vanilla) to refreshing water-based fragrances (like lemon and floral).
If you’re looking to purchase or import high-quality air fresheners, we have everything you need—competitive prices and excellent service included. Contact our team today to get the support you deserve. Need help connecting with our store or want to learn more about our products? 😊
